It's your information : control it.

As a Californian you have considerable rights under the California Consumer Privacy Act but you have to take action.

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Your Rights Under the CCPA

You can now ask businesses to:

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Stop the sale of your personal information

You now have the power to prevent your information from being sold by apps, websites, and other services that use your data for profiling, advertising, and other purposes.

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Have your personal information deleted

You have the right to ask businesses to delete the information they may have gathered about you. This could include things such as your name, social security number, your location data, and much more.

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Access your personal information

You have the right to see what information a business may have learned about you which could include voice recordings, location data, shopping habits, entertainment preferences and more. You can also see who they are buying and selling the information to & from.


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How the CCPA Works

Leveraging the California Consumer Privacy Act (CCPA) is simple - but you must take action.

As a Californian the only step you need to take is to make a request of a business subject to the California Consumer Privacy Act (CCPA). There are several ways to potentially make your request:

  • Opt-out web form on the business website
  • Toll-free phone number for the business
  • Email
  • Physical mail

"Do Not Sell My Personal Information" Link

Many businesses are required to have a “Do Not Sell My Personal Information” link on their homepage that enables you to opt-out, delete, and access your information. It is typically found at the bottom of their page.


Note: Many businesses are not making this easy. Some are hiding their opt-out forms behind layers of links, or burying it in long web pages.

Do Not Sell My Personal Information Screenshot

California Consumer Privacy Act Form

Most businesses will provide a form like this one that will gather information so the business can identify you to fulfill your request. Businesses are not allowed to use this information for any other purpose other than to fulfll your request.

Do Not Sell My Personal Information Screenshot

Toll-Free Phone Number

and provide a toll-free telephone number to receive requests.

Phone Screenshot

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